AI前线·2026-01-20 06:35Core Viewpoint - Google has introduced the Universal Commerce Protocol (UCP), aiming to standardize online shopping through a new open standard that allows agents to facilitate direct purchases online [2][4]. Summary by Sections Introduction of UCP - Google CEO Sundar Pichai announced UCP at the NRF conference, which aims to break down the shopping process into reusable components, enhancing the interaction between agents and merchants [2][5]. Ambition of UCP - UCP is likened to HTTP for commerce, aiming to streamline the traditional e-commerce process from "search-ad-product page-checkout" to "intention-agent reasoning-purchase" [5][6]. Structure and Capabilities of UCP - UCP aims to connect various stages of the purchasing process, including product discovery, checkout, and post-purchase support, under a unified standard [7][10]. - The protocol includes six core capabilities: product discovery, shopping cart, identity linking, checkout, order management, and other vertical capabilities [10][11]. Communication and Integration - UCP is designed to work alongside other agent protocols like Agent Payments Protocol (AP2) and Agent2Agent (A2A), allowing flexibility in how agents and merchants interact [11][14]. Product Discovery and Shopping Cart - Product discovery is expected to be linked with Google Shopping Feed, while the shopping cart aims to create a unified experience across merchants, potentially revolutionizing e-commerce [12][19]. Data and Discoverability - UCP focuses on enhancing product discoverability by requiring merchants to provide extensive product data, which is crucial for AI-driven searches [16][18]. - Google is expanding its Merchant Seller tools to include new data attributes, which will help brands optimize their product listings for better AI search rankings [17][19]. Industry Partnerships - UCP has attracted significant partners from both retail and payment sectors, including Shopify, Walmart, and Visa, indicating a strong collaborative effort to establish the standard [21][23]. Future Implications - The introduction of UCP signals a shift in the retail landscape, where agents will play a crucial role in transactions, potentially reshaping the relationship between consumers and brands [24][25].