月薪7万，茶颜悦色在上海、深圳疯狂摇人

Core Viewpoint - Chayan Yuese is planning to expand into first-tier cities like Shanghai and Shenzhen, indicating a strategic shift towards national growth after establishing a strong regional presence in Hunan and surrounding areas [6][9][12]. Group 1: Expansion Plans - Chayan Yuese is currently recruiting for positions in Shanghai and Shenzhen, including marketing and warehouse management roles, signaling its intent to establish a presence in these markets [6][9]. - The company has set up a subsidiary in Shanghai to explore creative opportunities and attract talent, although there are no immediate plans for opening stores [7][9]. - The recruitment of warehouse positions suggests preparations for supply chain infrastructure, indicating potential store openings in the near future [9][12]. Group 2: Market Context - As of December 9, 2025, Chayan Yuese operates 914 stores, primarily in Hunan, Jiangsu, Hubei, and Chongqing, with 550 stores in Hunan alone [12][16]. - The tea beverage market is becoming increasingly competitive, with over 18,700 stores from 30 chain brands in the South China market, highlighting the need for Chayan Yuese to enter high-potential markets to maintain brand influence [17][21]. - The company’s cautious approach to expansion reflects a balance between scaling operations and maintaining quality, as it has not yet adopted online ordering for pickup, which may affect its adaptability in fast-paced urban environments [22]. Group 3: Financial and Strategic Considerations - The entry into first-tier cities is not only a revenue growth strategy but also essential for sustaining long-term brand value amid increasing national competition [17]. - Recent changes in the company's ownership structure and the hiring of experienced executives suggest preparations for potential overseas listing, with a shift in focus from the U.S. to Hong Kong for its IPO [21]. - The strategic expansion is seen as a necessary step to enhance growth narratives for future financing or public offerings, as the company aims to tell a compelling growth story to investors [21].