天籁：鸿蒙座舱智能化吸引客户，年轻人下定明显增多

Core Viewpoint - The article discusses the sales performance and customer demographics of the Nissan Teana, highlighting its popularity compared to other NEV models and detailing customer preferences and feedback on the vehicle's features and configurations [2][3][12]. Sales Performance - The Teana has shown a significant increase in interest, with about 200+ customer visits in December, and 19 out of 38 total orders being for the Teana [2]. - The most popular configuration is the 2.0T flagship version, with the color "Feather Gray" being the most chosen, accounting for 50% of sales [12]. Customer Demographics - The primary buyers are middle-class families, with a noticeable increase in younger customers around 25 years old, attracted by the smart features of the new model [3]. - Customers are generally ordinary office workers, with some from the real estate sector, indicating a shift in the target demographic [3]. Competitive Analysis - The main competitors compared to the Teana include the Accord, Camry, and Passat, with a notable number of comparisons made to the Buick LaCrosse [7]. - Customers express concerns about the Teana's build quality, particularly regarding the thin paint and transmission durability, which influences their purchasing decisions [9]. Customer Preferences - The most frequently chosen configuration is the 2.0T flagship version, while the lowest demand is for the base comfort version, which has seen minimal sales [12]. - Customers appreciate the Teana's comfort and intelligent features but have raised concerns about rear space and turbo lag in the 2.0T model [15]. Financial Incentives - Current promotional policies include a 10,000 yuan trade-in bonus and zero-interest financing options for new and existing customers [5]. - The pricing strategy is fixed, with no additional discounts beyond manufacturer policies, and the most common financing plan is a two-year loan with zero interest [14]. Maintenance and After-Sales - The vehicle offers a lifetime free maintenance program with insurance purchase, with maintenance intervals set at every six months or 5,000 kilometers [17]. Marketing Strategies - Recent marketing efforts include live-streaming events to engage potential customers, which have successfully converted hesitant buyers into purchasers [18].