罗永浩吐槽引蝴蝶效应！人民日报连续 3 天点评：企业不真诚是问题核心。贾国龙回应“学习了”

Core Viewpoint - The article emphasizes that a healthy public opinion environment is crucial for economic development, and emotional online disputes should not undermine businesses [2] Group 1: Incident Overview - The controversy began with a social media post by Luo Yonghao, which highlighted issues at Xibei, a restaurant chain with over 6 billion in annual revenue, leading to scrutiny over food quality and practices [1] - Xibei's CEO, Jia Guolong, responded strongly, claiming that Xibei does not use pre-prepared dishes, which intensified the conflict and resulted in the announcement of the closure of 102 stores in Q1 2026, with a year-on-year business decline of 50% [1] Group 2: Public Response and Corporate Communication - The first commentary from People's Daily pointed out that the core issue is not about the quality of pre-prepared dishes but the need for companies, influencers, and platforms to reflect on the chaotic public discourse [2] - Jia Guolong acknowledged the commentary, expressing a commitment to improve and serve customers better, indicating a shift towards a more proactive approach in crisis management [2] Group 3: Crisis Management and Transparency - The second commentary stressed that the real issue lies in Xibei's lack of sincerity, suggesting that honesty is the best public relations strategy during a crisis [3] - It was noted that pre-prepared dishes align with industry trends, and consumers are not opposed to them if transparency is maintained [3] - Jia Guolong accepted the commentary's viewpoint, indicating a willingness to adapt and improve in response to the evolving internet landscape [3] Group 4: Role of Influencers and Media - The third commentary focused on the responsibilities of influencers like Luo Yonghao, stating that their public criticisms should be based on facts and reason, rather than personal emotions [5] - It highlighted the need for a responsible approach from influential figures in the media to avoid damaging businesses and to contribute positively to the public discourse [5] - The commentary also referenced legal provisions to protect private enterprises from malicious online attacks, calling for a collaborative effort to maintain a healthy online environment [5]