让肖战穿着内衣出镜的那个公司，一年卖了169个亿

Core Viewpoint - The article discusses the evolution and strategies of the company Catman, highlighting its significant growth in the competitive apparel industry, particularly in the lingerie segment, through innovative marketing and adaptation to market trends [4][9]. Group 1: Company History and Growth - Catman was founded by You Lin, who initially entered the lingerie market in 2001, achieving an 800% sales growth within three years by leveraging celebrity endorsements and a unique brand positioning in the "sexy lingerie" niche [5][6]. - The company faced a 12-year low period from 2009 to 2021, marked by failed market expansions and significant financial losses, leading to a crisis characterized by high debt and operational inefficiencies [7][8]. - In 2016, Catman began to open brand licensing and cut unprofitable segments, which allowed it to regain some market presence despite the challenges faced [8]. Group 2: Shift to Live Commerce - The company successfully pivoted to live commerce, capitalizing on the trend during the pandemic, which significantly boosted its sales and brand visibility [10][11]. - Catman invested heavily in building a live streaming base, establishing a 6,000 square meter facility with 50 themed live streaming rooms, which contributed to its rise as a leading brand on platforms like Douyin [10][13]. - The return to celebrity endorsements, starting with Di Li Re Ba in 2021, marked a strategic revival for the brand, aligning with its historical marketing approach [10][12]. Group 3: Future Goals and Challenges - Catman aims to achieve a revenue target of 300 billion by 2025 and 1 trillion by 2030, which would require a significant increase in market share within the competitive lingerie market [15][16]. - The company is also diversifying its product line with the launch of "Meili City," a brand that aims to compete in the broader apparel market, similar to Uniqlo, which presents both opportunities and challenges [16][18]. - Catman faces competition from emerging brands like Biaonai and Ubras, and maintaining its growth momentum in the live commerce space will be crucial for its future success [18].