Morningstar(US:MORN) Morningstar晨星·2026-01-22 01:06Core Viewpoint - The article discusses the evolution of the investment landscape since the establishment of Morningstar in 1984, highlighting the shift from traditional pensions to 401(k) plans and the democratization of financial information for individual investors [1][5]. Group 1: Company Origins and Mission - Morningstar was founded by Joe Mansueto, inspired by the need to bridge the information gap between financial professionals and individual investors, aiming to empower investors with the same decision-making tools [1][3]. - The name "Morningstar" symbolizes hope and independence, reflecting the company's commitment to financial democratization and the belief that every investor should have access to quality decision-making resources [2][3]. Group 2: Industry Transformation - The investment industry is undergoing unprecedented changes, with a significant increase in the variety of investment products, including the rise of ETFs, which now outnumber stocks [5]. - From mid-2023 to the end of 2024, the asset size of customized model portfolios is projected to grow by nearly 50%, reaching $125 billion, indicating a rising demand for personalized investment services [5]. Group 3: Core Principles and Research - Morningstar operates on four core principles: transparency, independence, long-term perspective, and efficient collaboration, which guide its mission to empower investor success [6]. - The company has developed a vast investment database covering over 500,000 investment products and millions of stocks and bonds, providing comprehensive decision-making support through advanced data processing capabilities [10][16]. Group 4: Investment Management Philosophy - Morningstar emphasizes a holistic approach to investment management, prioritizing investor interests and long-term value through a disciplined investment strategy [11]. - The company employs a standardized evaluation methodology based on fundamental analysis to identify long-term value opportunities, maintaining an independent stance in its recommendations [9]. Group 5: Global Reach and Services - As of December 31, 2024, Morningstar's services extend to 4.8 million individual investors and 2,600 institutional investors, showcasing its extensive reach in the investment community [15]. - The company has diversified its offerings beyond traditional asset management to include independent research and ratings across public, private, and credit markets, positioning itself as a leading provider in these areas [15][23].