“马茅”经典版印刷错误，茅台紧急回应

Core Viewpoint - The article discusses a printing error on the packaging of the 53% vol 500ml Guizhou Moutai liquor (Year of the Horse edition), where the character "昴" was mistakenly printed as "昂" [2][3][6]. Group 1: Incident Details - The error was confirmed by the WeChat account "Xiao Moutai," which stated that the character "昴" was missing a stroke, leading to the incorrect printing [6]. - Guizhou Moutai has initiated corrective measures, including contacting the supply chain for modifications and offering exchanges for consumers who have already purchased the product [6][7]. - The official retail prices for the Year of the Horse Moutai liquor are set at 1899 yuan per bottle for the classic version, 2499 yuan for the premium version, and 3789 yuan for the gift box [7]. Group 2: Market Implications - Despite the error, some market analysts believe that this "misprint" could enhance the collectible value of the Year of the Horse Moutai liquor, similar to how misprinted stamps have appreciated in value [9]. - The rarity and uniqueness of the misprinted version may provide a potential for future price appreciation and collectible interest [9].