独家专访蚂蚁 CEO 韩歆毅：我们已重回战场，阿福是下一个十年

Core Viewpoint - Ant Group is shifting its focus towards health technology, particularly through its AI product "Afu," aiming to lower the barriers to healthcare access and enhance user experience in the health sector [3][6][38]. Group 1: AI Strategy and Investment - Ant Group plans to invest significantly in AI applications, with a focus on health, finance, and lifestyle services, indicating a strategic pivot after a period of relative silence [3][5]. - The company has allocated several billion yuan for advertising and product development related to Afu, with expectations of continued investment in the coming years [11][34]. - The CEO emphasizes that the company is not merely betting on AI but ensuring certainty in its investments, focusing on areas where it can leverage its existing strengths [9][20]. Group 2: Health as a Strategic Focus - Health has been identified as a critical area for Ant Group's next decade, with the CEO stating that the company cannot rely solely on payment and financial services [4][8]. - The decision to prioritize health stems from a recognition of the high demand for accessible healthcare services, especially in light of China's aging population and uneven distribution of medical resources [6][7]. - Ant Group's health initiative, Afu, aims to provide a digital companion for users, enhancing their healthcare experience through personalized interactions and professional support [10][13]. Group 3: User Engagement and Market Position - The company aims to establish Afu as a trusted health companion rather than just a tool, focusing on building emotional connections with users [10][13]. - Initial user feedback has been positive, with significant increases in daily inquiries and active users, indicating a strong market demand for health-related services [14][15]. - Ant Group believes that the health sector, while traditionally seen as low-frequency, has the potential for explosive growth in user engagement due to the increasing awareness of health issues [20][21]. Group 4: Ethical Considerations and Professional Standards - Ant Group is committed to maintaining ethical standards in its AI health applications, ensuring that the AI does not replace human doctors but serves as an assistant [25][27]. - The company has established an ethics advisory committee to address potential issues in AI health applications, including user safety and data privacy [25][29]. - The focus remains on providing reliable health information while ensuring that users understand the limitations of AI in medical diagnosis [24][27].