农夫山泉生肖水被炒至超1680元一套，官方回应

Core Viewpoint - The article discusses the recent launch of the "Year of the Horse" collectible glass bottle water by Nongfu Spring, which has been resold on second-hand platforms for over 1680 yuan per set, highlighting the potential for appreciation in value due to limited availability and cultural significance [3][6]. Group 1: Product Launch and Market Response - Nongfu Spring's "Year of the Horse" collectible water set has been listed for resale at prices exceeding 1680 yuan, reflecting a strong demand among collectors [3]. - The collectible series includes limited edition zodiac water bottles released annually since 2016, with some sets being particularly rare and valuable due to their limited production of 100,000 to 200,000 sets each year [5][6]. - A seller noted that early years' bottles are scarce, contributing to their higher market value, as they are no longer produced after the initial release [5]. Group 2: Consumer Engagement and Brand Strategy - Nongfu Spring emphasizes that the collectible water is not for sale but is a means of engaging with consumers and conveying cultural messages [6][9]. - The company offers various channels for consumers to obtain these collectibles, including online promotions and lottery systems through their official platforms [9]. - The design of the bottles took three years to develop, showcasing the brand's commitment to quality and cultural representation [6].