海尔电视加码开拓印度，印度彩电市场今年将继续增长

Core Viewpoint - Haier is intensifying its efforts to expand in the Indian television market, which has shown growth contrary to the global trend in recent years [3][4]. Group 1: Market Insights - The Indian television market is projected to see a shipment volume exceeding 18.6 million units in 2025, reflecting a year-on-year growth of 3.5%, with expectations of continued growth into 2026 [5]. - The global television market is expected to see a shipment volume of 221 million units in 2025, a slight decline of 0.7% year-on-year [4][5]. - Haier is anticipated to rank 9th globally in television shipments by 2025, with an expected volume of 4.6 million units, marking a significant year-on-year increase of 21.5% [4]. Group 2: Strategic Developments - Haier's television production line in India has commenced operations, focusing on enhancing automation and visual inspection to improve product quality [4]. - The company is preparing to introduce new television content, including sports events from top European teams, alongside advancements in Mini LED technology and larger screen sizes [3][4]. - Haier's Indian subsidiary aims to achieve a revenue target of $2 billion by 2027, supported by two industrial parks that include television production capacity [5]. Group 3: Market Drivers - The growth in the Indian television market is driven by several factors, including rapid urbanization, rising purchasing power, and a trend of young people getting married, which boosts television demand [5]. - Recent government policies aimed at stimulating domestic demand, such as reducing the goods and services tax on larger televisions, are expected to shift consumer preferences towards mid to large-sized TVs [5]. - The local manufacturing capabilities in India are improving, with significant contributions from companies like TCL, which enhances the overall industry environment for Haier's expansion [5].