领克10EM-P：车内没异味奶爸果断下定，对比竞品优势是全系四驱

Sales Performance - The total sales for the last month were 65 vehicles, with 15 units of the 10 EM-P sold [3] - The most popular configurations were the 240Ultra and 120Ultra versions, each accounting for 50% of sales, while the most common color was black, making up 40% of the sales [3] - The 240 four-wheel drive sports version struggled to sell, averaging less than one unit per month due to its perceived low cost-performance ratio [3] Customer Demographics - The majority of buyers are male, with about 70% being new families preparing for or recently having children, balancing personal preferences with family needs [5] - Customers often compare the 10 EM-P with models like BYD Han L and Chery Fengyun A9L, with 40% of customers considering the latter due to its more conservative design [9] Competitive Analysis - Customers are particularly focused on electric range and comfort features when comparing competitors [13] - The 10 EM-P is often compared to the Buick Zhijing L7, with some customers favoring the latter for its longer electric range and perceived comfort [13] Pricing and Discounts - In January, the maximum discount offered was 12,000 yuan, which included an 8,000 yuan purchase tax subsidy and additional insurance and holiday bonuses [15] - The financial loan options available include a 5-year plan with a 0% interest rate for the first two years [17] Customer Feedback - Some customers expressed regret for not opting for the 240 km range version, finding the 120 km range inconvenient [18] - Feedback indicated that the engine noise becomes noticeable when the battery is low, and the "sentinel mode" consumes a significant amount of battery [19] Maintenance Costs - Engine maintenance is required annually or every 10,000 km, costing approximately 800 yuan per service, while the three-electric system maintenance is primarily for inspection, costing around 100 yuan [21] Additional Incentives - Special purchase subsidies are available for certain professions, including education, healthcare, and military personnel, with an additional 2,000 yuan discount for eligible buyers [22][23]