钻石崩了？因为不够消费主义

Core Viewpoint - The decline of diamonds is not due to a failure of consumerism but rather because diamonds lack the necessary attributes to maintain their status as luxury items, specifically in terms of marketability and brand identity [2][3]. Group 1: Market Dynamics - Diamonds are not scarce; luxury goods are not priced based on the scarcity of raw materials. Other luxury items, like handbags and high-end spirits, maintain high profit margins despite the availability of raw materials [3][4]. - The failure of diamonds to establish a robust secondary market is a significant factor in their decline. Unlike other luxury goods, diamonds do not have a viable resale market, which undermines their perceived value [6][8]. Group 2: Consumer Perception - The concept of "face" or brand identity is crucial for luxury goods. Diamonds fail to provide a clear identity or status symbol, making it difficult for consumers to justify their purchase [4][10]. - Other luxury brands effectively leverage branding and design to create a strong consumer perception, while diamonds are too small to carry logos and do not have a distinct identity that consumers can easily recognize [8][9]. Group 3: Emotional and Cultural Factors - Diamonds are primarily associated with love and marriage, which are tangible and verifiable aspects of life. This association limits the emotional appeal of diamonds as a luxury item, especially as societal views on relationships evolve [10][11]. - The lack of a secondary market for diamonds diminishes their emotional value, as consumers cannot easily resell or recover their investment, unlike other luxury items that have established resale channels [6][11].