经济越来越差，这八大行业越赚爆！

Core Insights - The article discusses how certain industries are thriving despite a general perception of economic downturn, highlighting eight key sectors that present significant business opportunities in a low-desire society [3][4]. Group 1: Key Industries - Second-Hand Economy: The second-hand luxury market in Japan, represented by companies like Daikokuya, has seen a surge in revenue. In China, platforms like Hongbulin and Panghu are experiencing similar growth, indicating a shift in consumer spending towards second-hand goods [6][7][8][9]. - Pet Economy: With declining birth rates, young people are investing more in pets, leading to a boom in pet food and healthcare products. Companies like Inaba in Japan and Guobao in China are capitalizing on this trend [11][12][14][15]. - Adult Care Products: The adult diaper market in Japan has surpassed $10 billion, indicating a growing demand for adult care products in China, with companies like Kexin showing potential for growth [16][17][18]. - Health Food and Beverages: The rise in health consciousness has led to increased sales of sugar-free beverages and functional drinks in both Japan and China, with brands like Suntory and Dongpeng gaining traction [21][22]. - Beauty Economy: The demand for beauty products, including collagen supplements and at-home beauty devices, remains strong, with companies like Jinbo Biological achieving significant market valuations [23][25]. - Outdoor Recreation: The outdoor equipment market is thriving, with brands like Snow Peak in Japan and various Chinese brands experiencing rapid sales growth, as consumers seek leisure activities despite economic constraints [25][26][27]. - Emotional Economy: Brands that provide emotional comfort, such as Labubu and Rio, are gaining popularity, reflecting a consumer willingness to spend on small pleasures even in tough times [28][29][30]. - Convenience Economy: The demand for convenience products, such as frozen foods and smart home appliances, is increasing as younger generations prioritize time-saving solutions [33][35][36]. Group 2: Market Trends - The article emphasizes that the current low-desire economic environment does not equate to a lack of opportunities. Instead, it suggests that businesses that can identify and invest in counter-cyclical sectors will emerge as winners [39].