“国民神车”连续两个月 0 销量之后，搞了个骚操作

Core Viewpoint - The article discusses the decline of Honda Fit, once a popular model, highlighting its recent sales struggles and the implications of its limited release strategy of 3,000 units as a means to manage production and target a specific customer base [4][32][43]. Group 1: Sales Performance - Honda Fit's sales have drastically declined, with only 2,695 units sold in the previous year, marking a 98% drop from its peak sales of 129,000 units in 2018 [26][27]. - The model experienced zero sales in the last two months of the previous year, indicating a significant loss of market interest [7][34]. - The limited release of 3,000 units is seen as a response to the model's inability to compete with both electric vehicles and traditional fuel vehicles in the same price range [32][39]. Group 2: Market Position and Competition - The rise of electric vehicles has eroded Honda Fit's competitive advantages, such as space and driving experience, which are now outmatched by newer models from competitors like Geely and BYD [21][24][30]. - The article notes that even traditional fuel vehicles are now offering better specifications and features than Honda Fit, further diminishing its market appeal [29][30]. Group 3: Strategic Decisions - The limited release strategy is interpreted as a way for Honda to control production capacity and avoid excess inventory, allowing the company to allocate resources to more profitable models [33][35]. - This strategy also aims to refine the customer base, targeting loyal fans who value the brand's heritage rather than price-sensitive consumers [36][39]. - The article suggests that this approach may not significantly boost sales, as the model's value proposition remains weak in the current market context [40][43].