苹果降价！

Core Viewpoint - Apple has launched a limited-time promotional event in China from January 24 to 27, offering discounts on various products, including the iPhone 16 series, Mac, iPad, Apple Watch Series 11, and AirPods 4, while the iPhone 17 series is excluded from the promotion [1][3]. Summary by Sections Promotional Details - Discounts include 300 yuan off the iPhone 16 and iPhone 16 Plus, and 200 yuan off the iPhone 16e. MacBook Pro discounts can reach up to 1000 yuan, while MacBook Air discounts range from 700 to 800 yuan [3]. - The promotion is available for end consumers using specific payment methods, including Alipay, WeChat Pay, and certain credit cards, and cannot be combined with other promotions [4]. Market Performance - In the fourth quarter of FY2025, Apple's revenue from the Greater China region was $14.493 billion, a year-on-year decline of 3.6%. The total annual revenue for the region was $64.377 billion, down 3.8% year-on-year [4]. - However, following the release of the iPhone 17 series, Apple saw a turnaround, with a 21.5% year-on-year increase in shipments in the fourth quarter, regaining the top market share at 21.1% [4]. Competitive Landscape - Despite competition from Xiaomi and Huawei, Apple maintains a strong position in the high-end smartphone market, holding nearly 50% market share in the segment priced above $600, which increased by 1.8 percentage points year-on-year [5]. - Huawei follows with over 30% market share in the same segment [5]. Stock Performance - Apple's stock has experienced a continuous decline for eight weeks, marking the longest losing streak since May 2022, with a cumulative drop of nearly 12% during this period [6]. - The next critical date for Apple is January 29, when the company will announce its first-quarter earnings [6].