iPhone Air大降2500元

Core Viewpoint - Apple has launched a significant promotional campaign for the New Year, featuring substantial discounts on various products, particularly the iPhone Air, which has garnered considerable attention due to its price reduction [1][3]. Group 1: Promotional Details - The promotional event will run from January 25, 2026, at 20:00 to February 11, 2026, at 23:59:59, during which the iPhone Air (256GB) will see a price drop from 7999 yuan to 5499 yuan, a total reduction of 2500 yuan [1]. - Other products, including the iPhone 17 Pro/17 Pro Max, MacBook Air, and iPad Air, will also have discounts ranging from 300 to 1200 yuan [3][4]. - Specific discounts include 2000 yuan off the iPhone Air, 1200 yuan off the MacBook Air, and 1000 yuan off the iPad Air, with additional promotions on accessories like Apple Pencil and AirPods [3][4]. Group 2: Market Position and Trends - Recent reports indicate that Apple has regained its leading position in the Chinese smartphone market in Q4 2025, driven by a surge in shipments of the iPhone 17 series [5]. - The company has also adjusted its trade-in values for devices, including Android models from competitors like Huawei and Xiaomi, as part of its promotional strategy [5]. - Market analysts predict that rising memory prices will further impact the smartphone market in 2026, which could influence Apple's pricing and promotional strategies [5].