从银联支付，看国人出境游新变化

Core Viewpoint - The article highlights the growing trend of outbound tourism among Chinese citizens, with expectations of over 1.23 billion trips in 2024 and a satisfaction score of 80.06. By 2025, the number of outbound trips is projected to reach 1.55 billion, indicating a significant shift in travel preferences and payment methods [2][3]. Group 1: Outbound Tourism Trends - Outbound tourism has become a daily choice for many Chinese citizens, with a notable increase in travel satisfaction and projected growth in travel numbers [2][3]. - The trend is shifting from concentrated popular destinations to more diverse and less-traveled locations, with Chinese tourists increasingly exploring places like Africa and Oceania [6][8]. - The rising value of the Chinese passport, allowing visa-free or visa-on-arrival access to over 90 countries, is lowering barriers for international travel [8]. Group 2: Payment Trends - UnionPay is becoming a key tool for Chinese tourists, facilitating their travel experiences and payments across more than 180 countries [9]. - The average transaction growth for cruise-related merchants is over 200% from 2022 to 2025, indicating a significant increase in cross-border payment usage [9]. - Mobile payment is becoming the preferred method for cross-border transactions, with UnionPay's comprehensive product matrix enhancing payment flexibility [10]. Group 3: Experience-Oriented Consumption - The focus of outbound tourism is shifting from mere sightseeing to immersive cultural experiences, with a significant increase in independent travel choices [18][21]. - Experience-based consumption is rapidly rising, with travelers seeking authentic local interactions rather than just ticking off landmarks [24][29]. - The structure of outbound tourism spending is diversifying into six core areas, emphasizing local experiences and cultural engagement [21]. Group 4: Payment Infrastructure and Security - UnionPay's extensive network and localized payment solutions are crucial for integrating into various consumer ecosystems globally [12][13]. - The company is enhancing its services to meet diverse market needs, ensuring that payment methods are not only functional but also secure and efficient [12][31]. - UnionPay's commitment to safety and risk management through advanced technology is providing consumers with a reliable payment experience while traveling [31].