Apple(US:AAPL) 凤凰网财经·2026-01-25 12:01Core Viewpoint - Apple has initiated promotional activities for its products, including significant discounts on the newly launched iPhone Air, indicating a strategic move to boost sales in a competitive market [4][6]. Group 1: Promotional Activities - Apple is offering a direct discount of 2000 yuan on the iPhone Air, with a total potential discount of up to 2500 yuan when combined with national subsidies [4]. - The promotional period for the iPhone Air runs from January 25, 2026, to February 11, 2026, coinciding with the Tmall New Year shopping festival [4][6]. - Other products included in the promotion range from iPads to Apple Watches, with discounts varying from 100 yuan to 1200 yuan [6]. Group 2: Product Details - The iPhone Air, released on September 10, 2025, is noted for its ultra-thin design, measuring 5.6 mm in thickness and weighing 165 grams, making it Apple's thinnest model to date [6]. - The device features a single camera and a battery capacity of 3000mAh, which is lower than that of the iPhone 16 Plus [7]. Group 3: Financial Performance - In the fourth quarter of fiscal year 2025, Apple reported total revenue of 102.466 billion USD, a year-on-year increase of 8%, with a net profit of 27.466 billion USD, up 86% [8]. - However, revenue from the Greater China region decreased by 3.6%, contrasting with growth in other regions such as the Americas and Europe [8].