连续两年旺季遇冷，元祖股份难解盈利下滑难题

Core Viewpoint - Yuanzi Co., Ltd. (元祖股份) is facing significant challenges, with a projected decline in net profit for 2025, indicating a need for strategic adjustments to diversify its revenue streams and enhance competitiveness in the baking industry [2]. Group 1: Financial Performance - The company expects a net profit of 119 million to 143 million yuan for 2025, representing a year-on-year decline of 52% to 43% [2]. - The net profit excluding non-recurring items is projected to be between 95 million and 114 million yuan, down 59% to 51% year-on-year [2]. - In Q3 2025, the company's revenue decreased by 23.63% year-on-year, marking the largest decline in its historical performance for that period [2][8]. Group 2: Revenue Dependence and Market Dynamics - Yuanzi's revenue heavily relies on gift boxes and traditional festivals, with revenue from Chinese and Western pastry gift boxes reaching 1.45 billion yuan and 1.212 billion yuan in 2023 and 2024, respectively, accounting for over 50% of total revenue [6]. - The third quarter typically contributes about 41% of annual revenue, with net profit from this quarter accounting for 88.7% to 91.7% of the annual total, indicating a high dependency on Mid-Autumn Festival sales [6]. - Despite the overall baking market in China projected to grow by 8.8% to 611.07 billion yuan in 2024, Yuanzi's revenue declined by 12.99%, highlighting a disconnect between the company's growth and industry trends [6]. Group 3: Channel Performance - In 2024, online sales increased by 11.55% year-on-year, while offline sales faced significant pressure, declining by 32.79% in the first three quarters [6]. - For the first three quarters of 2025, total revenue fell by 19.10%, with offline sales down 36.29% and online sales down 7.13% compared to the same period in 2024 [8]. Group 4: Store Expansion and Cost Structure - Yuanzi is expanding its store network, with a net increase of over 20 stores in 2025, focusing on both mature and potential markets [9]. - Despite the increase in store numbers, profitability has declined due to high fixed costs associated with new store openings and the initial phase of market cultivation [9]. - The company's sales expense ratio has remained high at around 40% from 2022 to 2024, driven by costs related to direct store operations [9][11]. Group 5: Strategic Adjustments - The company aims to balance traditional seasonal products with innovation, enhancing brand visibility through multi-channel marketing [11]. - The reliance on a direct sales model has resulted in a high-cost structure, which could lead to challenges in achieving effective revenue growth without corresponding profit increases [11].