荣耀、倍思、努比亚等50+品牌签约速卖通品牌出海;《明日方舟:终末地》全球公测,阿里云提供技术支撑丨36氪出海·要闻回顾
36氪·2026-01-25 13:30

Core Viewpoint - The article highlights the significant growth and strategic partnerships in the cross-border e-commerce and technology sectors, particularly focusing on brands expanding into overseas markets and the increasing demand for innovative technologies in various industries [4][5][6]. Group 1: Brand Expansion and E-commerce Growth - Over 50 leading brands, including Honor, Baseus, and Nubia, have signed with AliExpress for the "Super Brand Outbound Plan" to accelerate their overseas market expansion, particularly in high-value categories like consumer electronics and smart home devices [4]. - TikTok Shop in Southeast Asia is projected to double its GMV by 2025, with daily GMV increasing by 90% year-on-year, indicating a strong consumer upgrade trend in the region [5][6]. - Cainiao's global overseas warehouse is expected to see a 32% year-on-year increase in order processing volume by 2025, with operations in over 40 overseas warehouses across 18 countries [8]. Group 2: Technological Innovations and Collaborations - Eagle Network's new game "Arknights: End of the World" has launched globally, supported by Alibaba Cloud to handle high concurrency demands during the launch [4]. - NineSight has initiated Malaysia's first autonomous vehicle testing project in collaboration with local postal services, showcasing the company's expansion into Southeast Asia [7]. - Baidu's "LuoBo Kuaipao" has launched a fully autonomous driving service in Abu Dhabi, marking its first overseas public service deployment [8]. Group 3: Investment and Market Trends - Zhongke Kelan has completed a multi-million angel round financing to accelerate its biodegradable plastic products' overseas expansion, targeting applications in ecological agriculture and marine environments [10]. - Yanhe Technology has secured nearly 100 million yuan in A1 round financing to enhance its global market presence and production capabilities for perovskite batteries [11]. - The overseas micro-short drama market is expected to exceed $5 billion by 2026, with Chinese apps capturing 90% of the market share [12][13].