Core Viewpoint - The company aims to evolve into an embodied intelligence enterprise, focusing on high-end markets and developing a comprehensive software ecosystem to enhance user experience and operational efficiency [1][3][7]. Group 1: Strategic Goals - The company targets maintaining a competitive position in high-end markets, including glasses and potential humanoid robot markets, with a goal of "three guarantees and one competition" [1]. - The mission is to proactively address customer needs, creating high-frequency user value while improving cost and efficiency [6]. - The company plans to achieve Level 4 (L4) autonomy, ensuring that its embodied intelligence products can cover users' daily lives [7]. Group 2: Product Development - The focus is on developing mid to high-end SUVs/MPVs priced above 200,000, providing a home-like space experience with proactive embodied intelligence services [3]. - The company is committed to self-developing key hardware components, including battery, motor, silicon carbide, active steering, braking, and suspension systems [2]. Group 3: Organizational Strategy - The company emphasizes direct sales and is accelerating its expansion into overseas markets to build global organizational capabilities [4][5]. - There is a focus on recruiting top talent from the robotics sector to enhance the company's capabilities in embodied intelligence [3]. Group 4: Technological Innovation - The company aims to raise technical barriers by adopting a true AI company organizational structure, focusing on embodied perception, foundational models, reasoning chips, and operating systems [1]. - The goal is to create a comprehensive software ecosystem where all applications run on vehicles, not just customized solutions [1].
理想2028年战略目标