好的创业一定伴随着乐趣

Core Viewpoint - The article emphasizes the importance of cultural empathy and brand storytelling in the growth of Chinese brands, particularly in the context of the global market where mere cost advantages are no longer sufficient for success [7]. Group 1: Brand Development Strategies - Chinese brands are transitioning from a focus on production capabilities to establishing their ecological positions and selling brand value in a competitive market [7]. - The article identifies the "golden decade" for lifestyle brands in sectors such as beauty, home, dining, and fashion, highlighting the need for brands to learn from European counterparts in creating emotional connections with consumers [7]. - The three core elements of enduring European brands are identified as scarcity narrative, supply chain control, and lifestyle definition [8]. Group 2: Learning from European Brands - Scarcity narrative involves shifting from "selling products" to "selling dreams," which is crucial for brand differentiation [8]. - Supply chain control is essential for defining industry standards, as exemplified by L'Oréal's integration of technology, content, and channels to create successful products [10]. - Lifestyle definition focuses on how design and innovation can reshape consumer experiences, as seen in the practices of brands like Prada and educational institutions like Le Cordon Bleu [12]. Group 3: Program Overview - The program includes visits to key locations in Paris and Milan, such as the IFM French Fashion Institute and Loro Piana, to understand the foundations of luxury branding and the importance of material quality [16][23]. - Participants will explore how to leverage brand origin stories and craftsmanship to build competitive advantages [18]. - The itinerary also covers insights into the integration of art and design in product offerings, as demonstrated by brands like FORMER, which has successfully elevated furniture to a higher value proposition [24].