泡泡玛特股价一周内涨超20%

Core Viewpoint - The recent popularity of the PUCKY "electronic wooden fish" product has significantly boosted Pop Mart's stock price, which rose over 20% within a week due to the new product launch and collaborations [3][6]. Product Launch and Market Response - The PUCKY "electronic wooden fish" transforms the traditional wooden fish into an electronic sound device, featuring good luck tags like "Wealth +1" and "Happiness +1" [3]. - The product was launched on January 15, with a blind box configuration of 6 regular characters and 1 hidden character, priced at 99 yuan per box and 594 yuan for a full set [3]. - The product quickly sold out in stores, with secondary market prices soaring; the hidden character "Success" increased from 99 yuan to 396 yuan, a 300% markup, while the most popular regular character "Wisdom" rose to 209 yuan, a 100% increase [4]. Company Strategy and IP Management - PUCKY is a classic IP for Pop Mart, which has been continuously developed since its first launch in 2018. Although not the top IP, it has seen successful product releases, including a plush product in 2024 [4][6]. - The company emphasizes a multi-IP strategy, with CEO Wang Ning stating that having one IP dominate revenue is not necessarily healthy, as each IP has its unique characteristics [6]. Stock Performance and Analyst Insights - Following the product's success, Pop Mart's stock price surged over 20% since January 20, recovering from a nearly 50% decline in the second half of 2025 [6]. - Citigroup reaffirmed a "Buy" rating for Pop Mart, anticipating growth driven by IP diversification, product innovation, and monetization capabilities, with a target price of 415 HKD [6]. - Industry analysts suggest that the rise in stock price is linked to the popularity of the "electronic wooden fish" and its collaboration with Honor, indicating a shift towards more practical consumer products [6][7].