TENCENT(HK:00700) QuestMobile·2026-01-27 02:12Core Insights - The article emphasizes the transition of China's digital economy from "quantitative change" to "qualitative change" by 2025, with the digital economy expected to exceed 65 trillion yuan, accounting for over 50% of GDP, marking it as a core engine of the national economy [4][5]. - The shift in focus from "traffic acquisition" to "user value cultivation" is highlighted, indicating a new competitive landscape where internet giants are prioritizing efficiency and user engagement over mere user growth [5][6]. Digital Economy Trends - By 2025, the digital economy will become a standardized service base, leading to a refined user acquisition strategy across hardware and internet platforms [5]. - Major internet companies are expected to adopt cost-cutting measures and enhance user value through integrated membership systems and deeper offline engagement [5][6]. Hardware and AI Developments - The rise of distributed operating systems like HarmonyOS is breaking the boundaries of single hardware, transitioning the smart terminal industry to a user-centered model [6]. - AI-driven applications are expected to proliferate, with a focus on reducing operational costs and enhancing user experience, particularly in the automotive and smart home sectors [6][7]. AI Application Insights - The AI industry is moving towards practical applications, with a focus on reducing costs and increasing deployment speed, leading to a surge in "In-App AI" applications [6][27]. - The competitive landscape in AI is shifting from model size to practical implementation, with a dual oligopoly emerging in the "search + service" sector [27][31]. User Engagement and Content Consumption - Video content, particularly short dramas, is becoming a significant driver of user engagement, with active users of short drama apps reaching 263 million, a year-on-year increase of 85.5% [119]. - Platforms like Taobao and JD.com are integrating short dramas to enhance user interaction and drive conversion rates [121]. Marketing and Advertising Trends - The internet advertising market is expected to maintain moderate growth, with a shift towards more cautious and targeted marketing strategies [135][137]. - Brands are increasingly focusing on emotional and interest-based consumption, reflecting a trend towards personalized marketing approaches [144][146]. User Behavior and Ecosystem Integration - The user base for mobile AI assistants has grown significantly, with a 13.9% year-on-year increase, indicating a strong market presence [45]. - Companies are integrating AI capabilities into their core business processes, enhancing user experience and operational efficiency [54][56]. Conclusion - The article outlines a transformative period for the digital economy in China, driven by advancements in AI, user engagement strategies, and a shift towards a more integrated and user-centric approach across various platforms and industries [5][6][54].