“雪王”胜诉

Core Viewpoint - Mixue Group has won a trademark infringement case against six companies, reinforcing its brand protection and legal standing in the market [1]. Group 1: Trademark Infringement Case - The Hong Kong High Court ruled on December 19, 2025, that six companies infringed on Mixue Group's trademark, ordering them to cease using names similar to "Mixue Ice City" and to bear the legal costs [1]. - The six infringing companies include Mixue Ice City Beverage (Hong Kong) Co., Ltd., Tianjin Mixue Ice City Food Co., Ltd., and others [1]. - Mixue Group has faced multiple trademark infringements, including a case in June 2025 where it won against "Mixian Snow," resulting in a compensation of 800,000 yuan for economic losses and 140,000 yuan for reasonable expenses [1]. Group 2: Trademark Registration and Brand Recognition - Mixue Group first applied for the "Mixue Ice City" trademark in mainland China on March 31, 2009, and received approval on October 7, 2010 [2]. - The trademark has been registered in various jurisdictions, achieving high recognition and distinctiveness in the consumer sector [2]. - The company is protected under the Anti-Unfair Competition Law of the People's Republic of China, which prohibits misleading practices that could confuse consumers regarding product origins [2]. Group 3: Financial Performance - For the first half of 2025, Mixue Group reported revenues of 14.87 billion yuan, a year-on-year increase of 39.3% [2]. - The gross profit for the same period was 4.71 billion yuan, up 38.3%, while net profit reached 2.72 billion yuan, reflecting a 44.1% growth [2]. - As of June 30, 2025, the total number of Mixue Ice City stores worldwide increased to 53,014, with 9,796 new stores opened compared to the previous year [2]. - The overseas store count reached 4,733, with a net increase of 128 stores, expanding to 12 countries [2]. Group 4: Stock Performance - As of January 27, 2025, Mixue Group's stock price decreased by 0.31%, trading at 445.20 HKD, with a total market capitalization of 169 billion HKD [3].