年入10亿、全球第二，「中国版Kindle」的故事过气了吗？

Core Viewpoint - The article discusses the impact of Amazon's Kindle exit from the Chinese market, highlighting the opportunity it presents for domestic players like Guangzhou Wenshi Information Technology Co., Ltd. (Wenshi BOOX) to capture market share and innovate in the e-ink display sector [6][25]. Group 1: Company Overview - Wenshi BOOX submitted its IPO prospectus to the Hong Kong Stock Exchange in January 2026, aiming to tell a "Chinese version of Kindle" success story [6]. - In 2024, Wenshi's revenue reached 1.02 billion yuan, a year-on-year increase of 26.6%, with over 50% of its revenue coming from overseas markets, which grew by 33.8% [8]. - Wenshi has diversified its product offerings beyond pure reading devices, covering sizes from 6 inches to 25.3 inches, with productivity tablets contributing over 50% of its revenue [9]. Group 2: Financial Performance - Despite a 10% revenue increase in the first nine months of 2025, Wenshi's net profit declined by 4% [10]. - The company's sales expenses rose from 9.1% to 13.9%, indicating a need for high marketing investments to compete in a crowded market [10][24]. - Wenshi's adjusted net profits for 2023, 2024, and the first nine months of 2025 were 120 million yuan, 130 million yuan, and 120 million yuan, respectively [23]. Group 3: Market Position and Strategy - The global market for knowledge-focused productivity tools is projected to grow from 10.7 billion yuan in 2020 to 29.1 billion yuan in 2024, with Wenshi being the second-largest globally and the largest in China [26][27]. - Wenshi's strategy includes positioning itself as a "knowledge-focused productivity tool" rather than just a reading device, with three main revenue sources: productivity tablets, high-speed readers, and software services [17][29]. - The company has emphasized AI and ecosystem development in its fundraising efforts, recognizing the need to address its software shortcomings [14][22]. Group 4: Competitive Landscape - The exit of Kindle has led to increased competition in the e-ink market, with various players adopting different strategies, from conservative to aggressive approaches [29]. - Wenshi's competitive advantage lies in its comprehensive product range and global market presence, but it faces challenges in content ecosystem and vertical technology [30][31]. - The supply chain risk is significant, as over 90% of e-paper module production is controlled by a single supplier, E Ink Holdings, which also holds a stake in Wenshi [31].