重磅|东风商用车掌舵人张小帆升任中国一汽副总经理
汽车商业评论·2026-01-28 05:56

Core Viewpoint - The article discusses the appointment of Zhang Xiaofan as the new Deputy General Manager and member of the Party Committee of China FAW Group, highlighting his extensive experience in the commercial vehicle sector and the implications of this leadership change for the company and the industry [4][11]. Group 1: Leadership Changes - Zhang Xiaofan has been appointed as the Deputy General Manager of China FAW Group, increasing the leadership team from 7 to 9 members [4][10]. - Zhang Xiaofan has a 34-year career primarily within the Dongfeng Motor Corporation, covering various roles from public relations to marketing [10][11]. - This appointment marks the third leader from Dongfeng in the China FAW leadership team, indicating a trend of cross-company leadership exchanges [11][12]. Group 2: Zhang Xiaofan's Achievements - Zhang has a proven track record in the commercial vehicle sector, having led significant market share increases in light trucks during his tenure at Dongfeng [15]. - Under his leadership, Dongfeng Commercial Vehicle achieved a sales volume of 106,000 units in 2024, a 6% year-on-year increase, with a remarkable 211% increase in new energy vehicle sales [17]. - Zhang initiated the "Dragon Engine Quality Campaign," focusing on quality assurance and technological advancements, which has led to significant improvements in product reliability and market share [17][18]. Group 3: Strategic Vision - Zhang Xiaofan emphasizes a focus on quality and sustainable growth over aggressive market competition, rejecting price wars as a strategy [20]. - He advocates for a collaborative approach with partners, aiming to innovate and create value through technology and product development [20][21].