重磅官宣：2026年的AWE上，36氪造了一整条街区

Core Viewpoint - The article emphasizes the evolution of AI technology from mere observation to immersive experiences, showcasing how AI can integrate into daily life through interactive exhibits at AWE2026 [3][5][6]. Group 1: AWE2026 Overview - AWE2026 will feature a grand theme of "AI Technology, Enjoying the Future," utilizing a dual-zone exhibition model across 170,000 square meters with over 1,200 global brands [3][6]. - 36Kr will present a 140 square meter upgraded core exhibition space, aiming to create a more comprehensive and immersive experience for attendees [3][6]. Group 2: Interactive Experiences - The "Folded Future" district will be designed as an immersive AI-themed area, allowing visitors to interact with futuristic concepts in a street-like environment [10][12]. - Five themed scenarios will be featured, including: - Super Sensory SPA Experience Store, focusing on proactive health management through AI [11]. - Cyber Flavor Canteen, showcasing how machines can recreate and innovate flavors [11]. - AIGC Dream Factory, where visitors can create content using AI tools [11]. - AI Butler Station, presenting embodied AI as companions and household assistants [11]. - Super Convenience Store, which promises to redefine the concept of convenience stores [12]. Group 3: Live Streaming and Content - The live streaming content will transition from simple exploration to in-depth discussions, focusing on core industry insights [13][14]. - The streaming will include: - Rapid penetration mode, providing quick insights into key technology areas [15]. - In-depth focus mode, offering a comprehensive analysis of flagship products [15]. - Dialogue streaming, featuring discussions on trends and challenges with industry thought leaders [16]. Group 4: 36Kr's Role - 36Kr's role at AWE has evolved from being an observer to a builder and connector, aiming to translate abstract concepts of the future into tangible experiences [18]. - The company believes that true technological empowerment enhances happiness and provides solutions rather than creating anxiety [19].