经济越来越差，这八大行业越赚爆！

Core Insights - The article discusses how certain industries are thriving despite a general perception of economic downturn, highlighting eight key sectors that present significant business opportunities in a low-desire society [3][4]. Group 1: Key Industries - Second-Hand Economy: The second-hand luxury market in Japan, represented by companies like Daikokuya, has seen a surge in revenue. In China, platforms like Hongbulin and Panghu are experiencing similar growth, indicating a shift in consumer spending towards second-hand goods [6][7][8][9]. - Pet Economy: With declining birth rates, young people are spending more on pets, leading to a boom in pet food and healthcare products. Companies like Inaba in Japan and Guobao in China are capitalizing on this trend [11][12][14][15]. - Adult Care Products: The adult diaper market in Japan has surpassed $10 billion, indicating a growing demand for adult care products in China, with companies like Kexin poised for growth [16][17][18]. - Health Food and Beverages: The rise in health consciousness has led to increased sales of sugar-free beverages and functional drinks in both Japan and China, with brands like Suntory and Dongpeng gaining traction [21][22]. - Beauty Economy: The demand for beauty products, including collagen supplements and at-home beauty devices, is on the rise, with companies like Jinbo Bio and U like seeing significant sales growth [23][25]. - Outdoor Recreation: The outdoor equipment market is thriving, with brands like Snow Peak in Japan and various Chinese brands experiencing rapid sales growth, as consumers seek leisure activities despite economic constraints [25][26][27]. - Emotional Economy: Brands like Labubu and Rio are tapping into the emotional needs of consumers, offering products that provide comfort and joy, even in a frugal spending environment [28][29][30]. - Lazy Economy: The trend towards convenience has led to increased sales of frozen foods and smart home appliances, with companies like Anjijia and Kewos leveraging technology to save consumers time [33][35][36]. Group 2: Market Trends - The article emphasizes that the current economic climate, often described as a "cold winter," presents unique opportunities for those willing to invest in counter-cyclical sectors [39]. - It suggests that the key to success in this low-desire era is recognizing and seizing opportunities in these emerging markets, rather than succumbing to pessimism [39].