乐道L60：九成用户选择租电，店内对比最多的是小鹏G6

Sales Performance - The NIO L60 sold 7 units last month, with the most popular configuration being the 60kWh rear-wheel drive version, offering a range of 560 km and a guide price of 206,900 yuan [2] - The vehicle is primarily available in colors such as starry black, polar silver, and snow peak white [2] Customer Demographics - Customers are generally aged between 25 and 45 years, including office workers, individual business owners, and professionals such as teachers and nurses [3] Customer Experience - A customer named Chen, who runs a marble customization business, took six months to finalize his purchase after initial contact [4][5] - The decision-making process for customers appears to be lengthy and rational, with significant emphasis on features like the rear passenger screen for children [7][9] Reasons for Purchase - Consumers are attracted to the L60 for its stylish appearance, simple interior, and the backing of the NIO service system [11] - The option to rent the battery significantly reduces the financial burden of purchasing the vehicle, with 90% of customers opting for this plan [11] Discounts and Promotions - Current cash discounts for the L60 amount to 13,000 yuan, with additional potential savings from tax exemptions and limited-time offers [13] Competitive Analysis - The L60 is frequently compared to the XPeng G6, with reasons for choosing the L60 including the ability to swap batteries, comfort for larger families, and the presence of a rear entertainment screen [15] Financial Options - Financing options include a 5-year loan with 2 years at 0% interest, and a battery-as-a-service (BaaS) rental plan priced at 599 yuan per month [22] Customer Complaints - Common complaints from customers include the need for improvements in the NOA (Navigation on Autopilot) system and limited availability of battery swap stations in certain areas [24] Maintenance Costs - Regular maintenance costs range from 200 to 500 yuan, with the first service being free [26]