飞天茅台价格全线上涨

Core Viewpoint - The price of Feitian Moutai continues to rise, with the 25-year Feitian scattered bottle price returning to the 1600 yuan mark, driven by seasonal demand and the company's policy interventions to stabilize prices [1][4]. Price Trends - As of January 28, 2026, the wholesale prices for various Moutai products have increased, with the 26-year Feitian original box priced at 1590 yuan (up 35 yuan), and the 25-year Feitian original box at 1600 yuan (up 35 yuan) [1][2]. - The 24-year Feitian original box price rose to 1750 yuan, while the 23-year original box reached 1820 yuan [2]. - The classic version of the zodiac horse (Ma Moutai) has seen a cumulative increase of 400 yuan over three days, now priced at 2650 yuan [3]. Market Dynamics - The increase in prices is attributed to Moutai's proactive measures to control supply and stabilize prices, alongside heightened demand during the Spring Festival [4]. - Retail prices for Feitian Moutai have reportedly risen to around 1700 yuan per bottle, with significant sales volumes noted by distributors [3]. - There is a noted shortage of Ma Moutai, with some distributors suggesting consumers purchase early due to anticipated price increases before the holiday [3]. Consumer Behavior and Supply Chain - The iMoutai platform has been experiencing high demand, with products selling out quickly, indicating a strong consumer interest despite logistical challenges [6]. - iMoutai has announced plans to enhance its distribution strategy by adding new shipping warehouses to improve delivery times [6]. Stock Market Performance - Despite the rising prices of Moutai products, the stock price of Kweichow Moutai has been underperforming, with a decline of 3.88% year-to-date as of January 28, 2026 [8]. - Analysts suggest that the white liquor industry may stabilize and recover, with potential opportunities for bottom-fishing in the market [7].