Kunlun(SZ:300418) 机器之心·2026-01-29 10:26Core Viewpoint - The rise of AI-generated virtual influencers is transforming social media, with brands collaborating and millions of followers engaging as if they were real celebrities [1][2]. Group 1: Technology and Features - Kunlun Wanwei has launched the open-source SkyReels-V3, a multi-modal video generation model that includes capabilities for reference image-to-video, video extension, and audio-driven virtual avatars [3][9]. - The model allows users to create high-fidelity videos from a single image and audio, maintaining accurate lip-sync and expressions [4][35]. - SkyReels-V3 can generate coherent videos by uploading 1-4 reference images and using text prompts, ensuring narrative logic and visual consistency [11][42]. Group 2: Practical Applications - The model has been tested in e-commerce scenarios, successfully generating videos that showcase products in various settings, such as a model displaying a handbag in an urban environment [12][19]. - It can extend video clips while preserving motion dynamics and visual style, offering both single-shot and multi-angle transition modes [26][31]. - The virtual avatar model can create synchronized audio-visual content, supporting multiple characters in interactive scenes without synchronization issues [38][47]. Group 3: Technical Insights - SkyReels-V3 integrates three core modules within a single architecture, achieving high fidelity and flexible multi-modal applications [40][41]. - The video extension feature employs a dual-mode mechanism for seamless transitions, enhancing narrative continuity and visual engagement [45][46]. - The model's modular design allows for independent use of its components or flexible combinations, catering to various application scenarios [49]. Group 4: Market Position and Future Outlook - The open-source strategy reflects the competitive landscape in AI video generation, enabling rapid ecosystem development and feedback loops [51][52]. - Kunlun Wanwei's history of technological advancements in video generation, including previous models like SkyReels-V1 and SkyReels-V2, showcases its commitment to innovation [53][54]. - The launch of SkyReels-V3 signals an intensifying competition in AI video generation, with diminishing technical barriers and the onset of more significant challenges [56].