网红乳企麦趣尔被申请破产清算，曾因违规添加被罚超7千万

Core Viewpoint - The article discusses the financial crisis faced by the Xinjiang-based dairy company, Maiqu'er Group, which has been pushed towards bankruptcy due to unpaid debts and a significant decline in revenue following a food safety scandal [2][3][9]. Financial Crisis and Bankruptcy Application - Maiqu'er Group is facing a bankruptcy liquidation application from creditor Guangzhou Minghui Machinery Co., Ltd. due to a dispute over unpaid equipment payments totaling 5.95 million yuan, part of a larger contract worth 8.507 million yuan [3]. - The company has only paid 30% of the contract amount, with the remaining 5.95 million yuan unpaid, leading to legal actions against it [3]. - Despite the bankruptcy application, Maiqu'er claims its operations are normal and it has not met the legal conditions for bankruptcy under Chinese law [3]. Debt and Legal Issues - Maiqu'er currently has five execution cases against it, with a total amount exceeding 42.7 million yuan, and has multiple restrictions on high consumption [4][6]. - The company has been involved in various legal disputes, indicating a significant financial strain and operational challenges [4][6]. Revenue Decline and Scandal Impact - The company experienced rapid growth in its early years, with revenue reaching 1.146 billion yuan in 2021, but faced a severe downturn after a food safety incident in 2022 involving the detection of propylene glycol in its milk products [9][11]. - Following the scandal, Maiqu'er’s revenue plummeted to 989 million yuan in 2022 and further declined to 635 million yuan in 2023, with losses exceeding 700 million yuan over four years [11]. Company Background - Founded in 2002 by Li Yuhu, Maiqu'er initially thrived in the dairy sector, achieving significant revenue milestones early on, but has since struggled to maintain its market position [8][9]. - The company’s reputation has been severely damaged due to the food safety scandal, leading to regulatory penalties and a loss of consumer trust [9][11].