BABA(US:BABA) 第一财经·2026-01-30 10:19Core Viewpoint - The article discusses the evolving challenges of content governance on social media platforms, particularly focusing on Douyin's efforts to enhance transparency and tackle issues like misinformation and online violence through AI technology [1][2][4]. Group 1: Transparency Initiatives - Douyin initiated a "transparency" year in 2024, launching ten measures to improve algorithm and platform governance transparency [1][4]. - In 2025, Douyin established a Safety and Trust Center website to publicly disclose algorithm principles and address public concerns [1][6]. - The platform held over 30 algorithm communication meetings to gather feedback from scholars, experts, and creators [1][2]. Group 2: Misinformation Governance - Douyin introduced AI technology for rumor management, resulting in a 90% decrease in rumor exposure and a 74% drop in reports [2][7]. - The platform's AI model actively identifies and verifies misinformation, significantly improving response times compared to traditional methods [6][7]. - Douyin launched the "AI Truth" feature, providing users with fact-checking cards for potentially misleading content [8][10]. Group 3: Handling Controversial Events - Douyin's governance strategy includes a focus on managing controversial events to prevent emotional escalation and misinformation [12][13]. - The platform has implemented rules to prevent individuals involved in controversial events from monetizing their popularity [14][16]. - Douyin emphasizes the importance of promoting quality, rational content to build social consensus during heated discussions [16][18]. Group 4: Online Violence Management - Online violence has become a significant issue, with Douyin recognizing its complexity and the subjective nature of user experiences [20][21]. - The platform has developed a multi-layered defense system, including features for users to manage comments and provide legal support [22][23]. - Douyin aims to utilize AI to proactively identify potential victims of online violence and intervene early [22][23]. Group 5: Future Directions - Douyin plans to prioritize the management of controversial events in its 2026 initiatives, continuing to explore AI applications in governance [23][24]. - The platform will optimize recommendation algorithms to address issues like "anger bait" and promote rational discussions [23][24].