Group 1 - BMW Group announced that Christian Ach will succeed Gao Xiang as the President and CEO of BMW Group Greater China starting April 1, 2026, overseeing all market operations in China [3] - Ach has a long history with BMW, having held various management positions since 1998, including leadership roles in the MINI brand and BMW Germany sales [3] - Under Ach's leadership, BMW Germany achieved profitable sales growth and strengthened its market position, with one in five BMW cars sold in Germany being electric [3] Group 2 - The Chinese automotive market has undergone structural changes, with traditional luxury car markets facing pressure and luxury brands experiencing challenges in maintaining high pricing power [4] - In 2025, BMW Group's sales in China are projected to be 626,000 units, a year-on-year decline of 12.5% [5] - BMW is in a critical strategic transformation phase, investing heavily in new generation models, including the launch of the BMW iX3, with over 20 new models planned for China in 2026 and 2027 [5]
宝马大中华区换帅