欲望失控的Z世代,海绵宝宝成性幻想对象了?
36氪·2026-01-31 01:21

Group 1 - The article discusses the emerging trend of "Clear-coding" in dating among Generation Z, emphasizing direct communication about expectations and boundaries from the start of relationships [6][8] - The report highlights a revival of "office romances" as dating apps become less appealing, with over 70% of users feeling exhausted by the swiping culture [8] - A new social gathering trend called "admin night" is gaining popularity, where friends meet to tackle personal administrative tasks together, reflecting a shift in social interactions [12][14] Group 2 - Lululemon's new campaign for the 2026 Spring Festival showcases a blend of Eastern aesthetics and the theme of finding new experiences within repetition, appealing to diverse demographics [18][20] - Alo Yoga plans to open two flagship stores in Beijing and Shanghai, indicating confidence in the high-end lifestyle market in China, while also facing potential challenges in adapting to local consumer preferences [23][25] - MUJI's new flagship store in Chengdu integrates local cultural elements into its design and product offerings, aiming to resonate with the community and enhance customer experience [26][28] Group 3 - Pinterest's 2026 trend forecast predicts a shift towards "Gummy Aesthetic" and "Glamoratti," reflecting a desire for comfort, boldness, and personal expression in various lifestyle sectors [30][32] - The article notes the rise of unique IPs, such as G-Dragon's cat Zoa, which combines fashion and storytelling, aligning with current consumer interests in personalized and relatable content [33][35] - Pornhub's annual report reveals evolving sexual preferences, with a notable increase in searches related to diverse sexual identities and fantasies, indicating a broader acceptance of non-traditional relationships [36][39] Group 4 - The return of GQ magazine, now titled "Elite GQ," focuses on blending global fashion with Chinese cultural aesthetics, reflecting changes in editorial direction and partnerships [45][47] - The popularity of a new down jacket from Sam's Club, which sold out quickly, highlights a consumer shift towards practicality and value in winter apparel amidst rising prices in the market [53][56] - Alex Honnold's successful free solo climb of Taipei 101 marks a significant achievement in extreme sports, drawing global attention and showcasing the intersection of adventure and media [62][67]

欲望失控的Z世代,海绵宝宝成性幻想对象了? - Reportify