小米SU7 Ultra月销量跌至45辆

Core Insights - Xiaomi's SU7 Ultra sales have significantly declined since September 2025, with December sales dropping to just 45 units, following a peak of 3,101 units in March 2025 [3] - Despite the decline in SU7 Ultra sales, Xiaomi's overall automotive performance remains strong, with a total of over 410,000 vehicles delivered in 2025, exceeding the annual target by 17% [7][8] - The SU7 Ultra, launched at a price of 529,900 yuan, is positioned against high-end models like Porsche Taycan and Tesla Model S, yet it has shown a notable drop in sales in the latter half of the year [3] Sales Performance - The SU7 Ultra's cumulative sales surpassed 10,000 units, achieving the target set by Lei Jun, but the majority of sales occurred in the first half of the year, with only about 3,000 units sold in the second half [3] - In contrast, the SU7 model sold 11,123 units and the YU7 model exceeded 39,000 units in December 2025, indicating a strong performance for these models [3] Market Trends - The second-hand market for Xiaomi vehicles has seen a significant decline, with the SU7 Ultra's price dropping to as low as 150,000 yuan, reflecting a broader trend where used cars have depreciated by over 100,000 yuan from their original prices [4] - The average price for second-hand near-new cars is currently 412,000 yuan, with some vehicles losing more than 150,000 yuan in value [4] Future Outlook - Xiaomi has set an ambitious sales target of 550,000 vehicles for 2026, indicating confidence in its growth trajectory despite current challenges faced by the SU7 Ultra [7]