为什么很多5A景区开卖终身制门票？

Core Viewpoint - The article discusses the innovative strategy of offering lifetime tickets at various scenic spots in Ganzi Prefecture, Sichuan, which aims to attract more visitors by transforming the traditional ticketing model into a long-term commitment, thereby enhancing customer loyalty and future revenue potential [10][12][34]. Group 1: Ticketing Strategy - Ganzi Prefecture has introduced lifetime tickets for 14 scenic spots, including well-known 5A attractions like Hailuogou and Daocheng Yading, with a price of 318 yuan for men and 317 yuan for women [7][6]. - The total face value of single visits to these attractions is approximately 1,091 yuan, indicating that purchasing a lifetime ticket can be cost-effective for frequent visitors [10][9]. - The lifetime ticket model is seen as a long-term business strategy, as many tourists may only visit these scenic spots once, but the ticket creates a psychological connection that encourages repeat visits [17][18]. Group 2: Revenue Model - The article highlights that the actual revenue for scenic spots often comes from secondary consumption, such as transportation and other services, rather than ticket sales alone [29][30]. - For instance, at Daocheng Yading, the total cost for transportation can exceed the ticket price, with necessary expenses like sightseeing buses and electric cars adding up to 200 yuan [24][25]. - This shift indicates that ticket prices are becoming a customer acquisition cost rather than a primary revenue source, as attractions focus on maximizing visitor spending through various services [33][34]. Group 3: Market Trends and Implications - The trend of lifetime tickets is gaining traction across the country, with other regions also experimenting with similar models, suggesting a potential shift towards a membership-based approach in the tourism industry [12][46]. - The article notes that while this strategy can lead to an initial surge in visitor numbers, it may also create challenges in managing visitor flow and expectations, as seen in previous cases of free entry leading to overbooking and no-shows [37][39]. - Concerns about the sustainability of such policies and the potential for hidden costs in secondary services are raised, indicating that the success of this model will depend on transparent pricing and genuine value for visitors [47][49].