TENCENT(HK:00700) 21世纪经济报道·2026-02-01 02:41Core Viewpoint - Tencent has launched a significant cash red envelope campaign through its Yuanbao app, aiming to drive user engagement and enhance its position in the AI sector, reminiscent of its earlier success with WeChat red envelopes during the Spring Festival [1][4][6]. Group 1: Tencent's Red Envelope Strategy - Tencent has initiated a 10 billion cash red envelope campaign via the Yuanbao app, featuring various forms of red envelopes, including cash rewards and shareable envelopes [1]. - The campaign is designed to link multiple Tencent products, including WeChat and QQ, and encourages users to share red envelopes with friends [4]. - This strategy marks a notable investment in user acquisition, reflecting Tencent's commitment to accelerating its presence in the AI market [6]. Group 2: Historical Context and Competitive Landscape - The Spring Festival red envelope battle began with WeChat in 2015, which significantly boosted mobile payment usage through a partnership with the Spring Festival Gala [6]. - Tencent's current investment of 10 billion in cash is seen as a strategic move to replicate past successes and compete effectively in the evolving AI landscape [7]. - Other competitors, such as Baidu, are also engaging in similar promotional activities, indicating a broader trend among tech giants to leverage festive occasions for user engagement [7].