一周上新!糯叽叽口感成为跨区域爆款基因,黑芝麻 / 五黑谷物成为中日韩法通用爆款原料...| 2026全球职人情报站Vol.5
东京烘焙职业人·2026-02-01 08:32

Core Insights - The article provides a comprehensive overview of new product launches in the baking industry, highlighting innovative offerings from various brands and the evolving consumer preferences towards healthier options and unique flavor experiences [11][148]. Group 1: New Product Launches - Sannichi Foods introduces a baked fresh milk (peach flavor) with a clean ingredient list, high protein, and calcium content, making it a healthy snack option for children [10]. - Dingdong Maicai launches a New Year limited edition bread featuring a koi-shaped red bean mochi pastry and a gold ingot toast, designed to bring good fortune during the festive season [13]. - Happiness West Cake presents the "Flowering Years" series, inspired by Impressionist art, featuring layers of taro waffle, matcha jelly, and strawberry cheese mousse [15]. - Olé Supermarket offers a black vinegar fig cheese bun, combining sweet and tangy flavors with a creamy cheese filling [17]. - Holiland releases three types of flower tarts, showcasing a 20-layer handmade puff pastry filled with a smooth egg custard [19]. Group 2: Industry Trends - The global baking industry is witnessing a rise in health-conscious products, with consumers increasingly favoring high-protein, whole grain, and low-sugar options [148][149]. - Texture and mouthfeel are becoming key differentiators in product development, with brands focusing on contrasting textures to enhance consumer experience [148]. - Major brands are leveraging experiential marketing and collaborations to attract consumers, as seen with Starbucks' global baking menu launch [148]. - In China, local brands are capitalizing on regional flavors and health trends, reshaping consumer choices in the baking market [149]. - Japan's baking scene remains stable with a focus on traditional craftsmanship and low-sugar, plant-based products [150]. - South Korea's market emphasizes quality and export strategies, with a growing demand for visually appealing and gourmet baked goods [151]. - France's baking industry is innovating by combining traditional techniques with modern texture experiences [152]. - The U.S. market is focusing on efficiency and convenience, with brands enhancing retail strategies through ready-to-bake and pre-mixed products [153]. - Germany is seeing a preference for functional baking products, with a rise in demand for high-fiber and low-gluten options [154]. Group 3: Future Predictions - Health and functionality will continue to be central themes in product development, with brands expected to introduce more nutritious options as standard menu items [155]. - The frozen baking market is anticipated to grow, driven by consumer demand for convenience and quality [155]. - Sensory experience will become a competitive edge, with brands focusing on enhancing texture and flavor contrasts in their offerings [155]. - Increased digital interaction and collaborative marketing strategies are expected to drive sales, particularly around seasonal promotions [155].