5A景区开始卖终身门票

Core Viewpoint - The introduction of lifetime ticket policies for 14 scenic spots in Ganzi, Sichuan, aims to attract more visitors and create a long-term relationship with tourists, shifting from a one-time ticket sale to a lifetime contract [4][9][13]. Ticket Pricing and Structure - The lifetime ticket price for men is set at 318 yuan and for women at 317 yuan, with individual scenic spots offering lifetime tickets at prices comparable to peak season single-entry tickets [4][5]. - The total face value of single visits to the 14 scenic spots is approximately 1,091 yuan, indicating that purchasing a lifetime ticket can be cost-effective for frequent visitors [9]. Marketing Strategy - The marketing strategy behind the lifetime ticket is to create a psychological connection with tourists, encouraging them to return for additional visits and experiences, rather than relying solely on discounts or free entry [13][14]. - This approach is likened to gym memberships or subscription services, where initial low costs lead to long-term customer retention and engagement [14]. Revenue Model Shift - The revenue model for scenic spots is evolving, with ticket sales becoming less significant compared to secondary consumption such as transportation, dining, and other services within the park [15][17]. - For example, the total cost for visiting scenic spots like Daocheng Yading and Hailuo Valley can exceed the ticket price due to mandatory transportation fees, indicating that the real profit comes from these additional services [15][16]. Industry Trends - The trend towards lifetime tickets reflects a broader movement in the tourism industry towards reducing reliance on ticket sales and enhancing visitor experiences through secondary consumption [21][22]. - Ganzi's initiative may inspire other scenic spots across the country to adopt similar membership models, potentially leading to a significant shift in how tourism is managed and monetized [21][22].