【汽车】1月新能源车表现疲软,各车企购车优惠加码——新势力1月销量跟踪报告(倪昱婧/邢萍)
光大证券研究·2026-02-03 23:07

Core Viewpoint - The performance of new energy vehicles (NEVs) in January was weak, with varying delivery numbers among major manufacturers, indicating potential challenges in the market [4]. Group 1: January NEV Performance - Li Auto's delivery volume decreased by 7.5% year-on-year and 37.5% month-on-month to 27,668 units [4] - NIO's delivery volume increased by 96.1% year-on-year but decreased by 43.5% month-on-month to 27,182 units, with the NIO brand up by 162.8% year-on-year [4] - Xpeng's delivery volume fell by 34.1% year-on-year and 46.6% month-on-month to 20,011 units [4] Group 2: New Model Launches - BYD announced new long-range versions of its models on January 7, 2026, to enhance product competitiveness [5] - Xpeng officially launched several new models on January 8, 2026, focusing on cost-effectiveness and intelligence [5] - Aito's M7 extended-range version was launched on January 13, 2026, and Leado's L60 model was launched on January 16, 2026 [5] Group 3: Purchase Incentives - Tesla is offering various financial incentives and reduced delivery times for its Model 3 and Model Y vehicles [6] - Li Auto has shortened delivery times for several models and extended purchase subsidies into February [6] - NIO and Xpeng have also adjusted delivery times and introduced low-interest financing options across their vehicle ranges [6][7] Group 4: AI Transformation and Material Cost Pressures - New energy vehicle companies are actively transitioning towards AI, with plans for humanoid robot production lines [8] - The prices of upstream materials such as copper, aluminum, and lithium carbonate have been rising since the end of 2025, which may pressure vehicle gross margins [8]

【汽车】1月新能源车表现疲软,各车企购车优惠加码——新势力1月销量跟踪报告(倪昱婧/邢萍) - Reportify