广药集团擘画“十五五”品牌新蓝图 以品牌强企，向世界一流进发

Core Viewpoint - The article discusses the strategic brand development plan of Guangzhou Pharmaceutical Group (广药集团) during its brand strategy conference, emphasizing the importance of brand building as a core strategy for survival and growth in the current market environment [3][5]. Group 1: Brand Strategy and Planning - The conference marked the launch of the "15th Five-Year" brand strategy plan, aiming to "recreate a new Guangzhou Pharmaceutical" [3]. - The core brand strategy is defined as "one lead, dual drive, and three-dimensional empowerment," focusing on strategic leadership, value and innovation, and brand empowerment across products, industries, and ecosystems [3][5]. - The "1+6" brand management framework was introduced, which includes a comprehensive brand strategy plan and six key strategic initiatives to enhance brand positioning, communication, culture, governance, organizational support, and talent development [5]. Group 2: Collaboration and Ecosystem Building - The establishment of the Guangzhou Pharmaceutical Group Brand Strategy Committee was announced, which includes top experts as consultants to enhance brand development [6][7]. - A strategic partnership was formed with 16 national-level platforms and leading media to create a collaborative ecosystem for brand communication [7]. - The "National Advertising Research Institute Brand Demonstration Construction (Guangzhou) Practice Base" was unveiled to promote deep integration of industry, academia, and research in brand development [9]. Group 3: Recognition and Future Directions - The conference recognized outstanding brand development cases for 2025, showcasing successful projects that blend tradition with innovation [13][14]. - An interactive salon was held to explore the future of the Guangzhou Pharmaceutical brand, featuring discussions on sustainable development and practical insights from industry experts [15][17]. - A follow-up meeting focused on transforming strategic blueprints into actionable collaborations, emphasizing transparency and long-term partnerships [19].