中日联结Japan Jo!nting：中国机器人如何打开日本市场？丨36氪出海·活动

Core Viewpoint - The Japanese market is becoming a crucial area for Chinese robotics companies looking to expand internationally, driven by a structural labor shortage in Japan's manufacturing and service sectors, which increases the demand for robotics and AI solutions [3]. Group 1: Event Overview - The Japan External Trade Organization (JETRO) is collaborating with 36Kr to host a closed-door sharing session on March 12 in Shenzhen, focusing on the experiences and insights of Chinese robotics companies entering the Japanese market [4][5]. - The event aims to provide a platform for sharing practical experiences and methodologies from various stakeholders, including Japanese companies, agents, and Chinese firms engaged in the Japanese market [4]. Group 2: Market Challenges - Despite having competitive products, many companies face challenges in the Japanese market due to its unique business culture, complex channel structures, and a strong emphasis on stability and long-term trust [3]. - Key challenges include understanding Japanese customer decision-making logic, building trust with local agents, and overcoming cultural and business habit differences to transition from initial import to sustained orders [3]. Group 3: Guest Speakers - Cheng Shisheng, Chairman of IWITH ROBOTICS, will share insights on the journey from startup to securing 1,500 orders in Japan, highlighting the challenges faced by Chinese tech companies in the Japanese market [20]. - Ebiya Hiroshi, General Manager of Shin-I Consulting, will discuss strategies to address Japan's labor shortage through robotics, emphasizing the need for sustainable cooperation between Chinese and Japanese companies [21]. - Wajima Seki, CEO of TRON Corporation, will provide insights from the perspective of a local agent, discussing how Japanese companies select partners and the common pitfalls faced by Chinese firms [22]. Group 4: Event Agenda - The event will include a series of presentations and discussions, starting with an introduction by JETRO, followed by keynote speeches from industry leaders, and concluding with a roundtable discussion on effective strategies for Chinese robotics brands to penetrate the Japanese market [19][23].