微信公关总监：用户体验第一，一视同仁，“我发起疯来自己都打”

Core Viewpoint - Tencent's Yuanbao App has adjusted its sharing mechanism to "password red envelopes" after WeChat blocked the sharing links, aiming to enhance user experience and address complaints regarding excessive marketing and disruptive sharing behavior [2][8]. Group 1: User Experience and Feedback - Users reported that the Yuanbao red envelope feature negatively impacted social interactions within WeChat groups, with complaints about spam-like behavior and excessive sharing disrupting conversations [10]. - The WeChat Security Center highlighted that Yuanbao's marketing activities involved inducing users to share links frequently, which interfered with platform order and user experience [8]. Group 2: Company Response and Adjustments - Yuanbao announced it is urgently optimizing its sharing mechanism to improve the user experience for red envelope activities [9]. - The app is currently running a Spring Festival campaign, distributing a total of 1 billion cash red envelopes that can be shared with friends on WeChat and QQ [10].