GBIAC(SH:600004) 21世纪经济报道·2026-02-04 06:45Core Viewpoint - Guangzhou Baiyun International Airport has gained significant attention online for its staff wearing Hanfu to welcome the Spring Festival, showcasing a blend of traditional culture and modern service [1][3][5]. Group 1: Cultural Integration - The "Songfu Guardians" event marks the beginning of Baiyun Airport's cultural activities for the Spring Festival, transforming the security check process into a cultural experience [7]. - The airport's staff attire is based on strict Song Dynasty regulations, with specific details like pink peony hairpins symbolizing wealth and auspiciousness, and staff trained in traditional service etiquette [8][9]. - The rise of Hanfu culture reflects a growing trend, with over 12 million Hanfu enthusiasts in China by 2025, creating a billion-dollar market for national fashion [9]. Group 2: Service Enhancements - During the Spring Festival period from February 2 to March 13, Baiyun Airport expects to handle 65,700 flights and over 10.5 million passengers, with a cargo throughput of 250,700 tons [12]. - The airport has introduced various cultural activities, including performances and traditional food offerings, to enhance the festive atmosphere for travelers [12][14]. - Baiyun Airport has implemented a comprehensive self-service system for passenger processes, improving efficiency with innovations like centralized verification and smart systems for baggage handling [12][13]. Group 3: Tourism Impact - Guangdong has emerged as a popular destination during the Spring Festival, with significant increases in ticket bookings, particularly for routes to and from Guangzhou [14]. - The province plans to launch a series of cultural and tourism initiatives to promote local heritage and engage the community, creating a shared festive experience [14].