Core Viewpoint - The article emphasizes that Walmart has redefined the concept of "New Year goods" by introducing over 300 innovative products that evoke excitement and anticipation, contrasting with other retailers that merely repackage old inventory [4][5][7]. Group 1: Walmart's Strategy - Walmart has introduced a wide range of unique products for the New Year, including unexpected combinations like avocado in mung bean cake and shrimp in sausage, showcasing creativity and novelty [4][5]. - The company aims to restore the original meaning of New Year goods as a reward for hard work throughout the year, rather than a mere inventory clearance [7][8]. - Walmart's supply chain efficiency allows it to offer high-quality products at competitive prices, ensuring customer trust and satisfaction [11][12][15]. Group 2: Consumer Experience - The article highlights that consumers are tired of traditional, stale products and are looking for fresh, exciting options during the New Year, which Walmart successfully provides [8][10]. - Walmart's approach eliminates the need for consumers to engage in complex decision-making, allowing them to enjoy a straightforward shopping experience [15][16]. - The introduction of new products not only meets consumer expectations but also enhances the overall festive experience, making it feel rewarding rather than burdensome [8][16].
沃尔玛年货,把简单配料坚持到底