独家|小红书卖老股，估值3500亿

Core Viewpoint - The article discusses the rising valuation and market interest in Xiaohongshu, highlighting its potential IPO and the significant returns for early investors [2][10]. Valuation and Market Activity - Xiaohongshu's valuation has seen substantial increases, from approximately 220 billion RMB to 500 billion USD (about 3.5 trillion RMB) by the end of 2025 [2][3]. - The company has experienced a surge in interest from investors, with notable transactions including a sale of old shares at a valuation of 170 billion USD in 2024 and 310 billion USD by mid-2025 [4][5]. - Despite a generally challenging market for valuations, Xiaohongshu has managed to thrive, with its old shares trading at high prices reflecting strong demand [5][6]. User Growth and Financial Performance - Xiaohongshu has seen a significant increase in monthly active users (MAU), surpassing 350 million, with users spending an average of over 74 minutes daily on the platform [6]. - The company reportedly doubled its profits in 2024, exceeding 1 billion USD, and is projected to reach 3 billion USD in 2025, although these figures are not officially confirmed [6]. Investment Landscape - The article highlights the impressive roster of investors backing Xiaohongshu, including prominent firms like Sequoia Capital and Tencent, indicating strong confidence in the company's future [8][9]. - Early investors have seen substantial returns, with one notable firm recovering over 1 billion RMB from selling old shares [5]. IPO Speculation - There is ongoing speculation regarding Xiaohongshu's IPO, with various rumors surfacing over the years, particularly after the appointment of a new CFO in 2021 [10][11]. - The company has been preparing for a potential IPO, with strategic moves such as leasing office space in Hong Kong and restructuring its commercial operations to enhance financial performance [12].