「800元一颗的天价菠萝,俺不中了」
36氪·2026-02-04 13:38

Core Viewpoint - The article discusses the recent trends in the high-priced fruit market, highlighting the rapid price fluctuations and the emergence of new premium fruits like black strawberries and pink pineapples, which have gained significant consumer attention and sales despite their high prices [4][33]. Group 1: Price Trends - The price of Chilean cherries has dropped significantly, from 99.9 yuan/kg to 79.9 yuan/kg within a few weeks, showcasing the volatility in fruit pricing [5][6]. - Black strawberries, a new premium fruit, are priced around 600 yuan/kg, with individual pieces selling for as much as 300 yuan [18][10]. - Pink pineapples have also gained popularity, with prices reaching 800 yuan per piece, and some gift boxes priced at 2458 yuan [22][27]. Group 2: Consumer Behavior - Consumers are increasingly drawn to unique and visually appealing fruits, with the perception that unusual colors and high-end names correlate with higher prices [39][40]. - The article notes that despite high prices, there is still strong demand for these premium fruits, as evidenced by sales data showing high volumes sold [19][30]. Group 3: Market Dynamics - The emergence of high-priced fruits is attributed to their rarity and the marketing strategies employed by sellers, which emphasize their nutritional benefits and exclusivity [48][49]. - The article mentions that the cultivation of black strawberries is limited, with lower yields compared to traditional varieties, contributing to their high market price [54][55]. - Historical examples, such as the price drop of sunshine grapes from over 300 yuan/kg to more affordable prices due to increased supply, illustrate the potential for price normalization in the fruit market [60][66]. Group 4: Future Outlook - There is an expectation that as cultivation techniques improve and supply increases, the prices of currently high-priced fruits like black strawberries may eventually decrease [75][76]. - The article suggests that the fruit market is evolving, with competition now focusing on sensory experiences and social value rather than just taste [69][70].

「800元一颗的天价菠萝,俺不中了」 - Reportify