为什么卖家希望你退货？

Core Viewpoint - The article highlights a unique e-commerce seller who prioritizes customer satisfaction over sales, emphasizing quality and personal connection in a market dominated by aggressive marketing and price competition [6][8]. Group 1: Seller's Approach - The seller, referred to as "希妈," focuses on building a reputation through word-of-mouth and repeat customers rather than relying on traditional advertising [7]. - She personally tests and selects each product, ensuring quality and transparency in her offerings, which include clothing and daily necessities [8]. - The seller's philosophy is to avoid waste and disappointment for her customers, which reflects a deeper understanding of consumer needs in the e-commerce landscape [8]. Group 2: Customer Experience - Customers, like the friend's experience, find reassurance in the seller's proactive customer service, such as offering free return shipping if the product does not meet expectations [5][6]. - The article illustrates a shift in consumer behavior, where customers are increasingly willing to trust sellers who provide curated selections without the hassle of extensive price comparisons [10]. - The seller's product offerings include affordable items like socks for 5.9 yuan, toothbrushes for 9.9 yuan, and a wool coat for 89 yuan, showcasing a range of quality products at competitive prices [11][12].